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Madison's FSBO forum for over a decade!
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Seller Information

You've come to the right place to sell your home. Thousands of people visit this site looking at real estate for sale every day. Read below to find out why you should sign up now!

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Why sell FSBO?
Selling FSBO gives you a HUGE advantage over realtor® listed properties. In today's market PRICE IS EVERYTHING. FSBO sellers have much more room to negotiate a sale price compared to an MLS listed property carrying a six percent penalty.

Beyond this obvious advantage is potential savings. Suppose you decide you’ll only reduce your price by half of the standard commission or three percent. You’ll still enjoy a substantial selling advantage over the full service MLS properties in your neighborhood, but also reap a multi-thousand dollar windfall.

Maybe you’re in a more desirable location where demand is equal to or exceeds inventory. In this case, you can keep the entire six percent commission.

Even if you’re unsure of your odds of success the cost of trying is very low. It's not like you can't try flat fee MLS or even a full service agent later.

Then there's that inherent conflict. You and your listing agent have opposing interests. They get paid when your property sells. How much it sells for is not such a big deal to them.

If they can sell a property really fast to one of their other clients they'll make a lot more money. Even if it sells for only 80% of its true value the commission they will earn will be 60% greater than had they sold it to another company's client at full value.

On a $250,000 property that's a loss of $50,000 before commission for the seller and a gain of $4,500 for the real estate agency. Say "thanks" to dual agency.

Now there is a downside to selling on your own. It is real work. You will have to handle your own showings and open houses. You will have to negotiate the sale. But it also pays real money.

You will have to deal with listing agents and brokers harassing you. There's a whole industry built up on "converting FSBOs."

They'll try to scare you out of doing it (hire a real estate attorney to back you up and you'll be safer than any agent can make you and you'll still save a lot of money). They'll try to create a sense of obligation to them by "helping" you sell FSBO. They'll tell you they have a buyer interested in your property and can you let them preview it? Only that's just a come on to get in the door. There is no buyer.

And don't believe the hype. Real estate agents don't get a higher price for your property.

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Why use FSBO Madison?
If you're selling commission free real estate in the Madison area, you can't get better web exposure anywhere else.

FSBO Madison is one of the most heavily trafficked regional FSBO websites in the world. There is no other FSBO, flat fee or discount real estate website serving south central Wisconsin that even comes close. There are 731 computers browsing the site right now.

We have for years consistently ranked at the top of the search engines on Madison real estate searches. Even searching on just "FSBO" typically brings us up on page one of the top search engines.

FSBO Madison has been on the web since 1998 and is deeply and widely connected. There are literally tens of thousands of links from websites around the world pointing to FSBO Madison.

For $150, you just can't buy better exposure.

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Sign up now!
To list your home:
  1. Read what's included in your listing.
  2. Read and agree to our service agreement.
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  3. Make out a check for $150 and mail it to the address below (no drop-offs please). Your listing will not appear on the site until after we have received payment.
  4. Choose one of the two following registration methods.
    1. Download, print and fill out our homeowner's information form. Mail it to us with your photos and check for $150. We will post your information on the web site. Or...
    2. Create your account and enter your own information here and now. Once your listing has been created you can edit it at any time via the Edit Listing Menu or contact us to make the changes for you (276-8814 or info@fsbomadison.com).
  5. FSBO Madison provides flat fee MLS services through Fair Fee Madison for those who feel they need it. This service costs up to an additional $200 (for those whose listings are expiring, $150 for brand new listings) and can be added at any time during your listing. ($50/trip charge applies outside Dane Co.) Read flat fee MLS for further information.

FSBO Madison
P.O. Box 46495
Madison, WI 53744-6495