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Frequently asked questions

What if I want my property listed on the MLS?

FSBO Madison provides flat fee MLS services through The McGrady Group LLC, a licensed Wisconsin Real Estate Brokerage, for those who feel they need it. This service costs $250 when added to your FSBO Madison. There is a $50 "synch fee" when added after your initial FSBO Madison registration has been on the site for 30 days, but does reset your FSBO term to match the MLS term of 6 months. MLS renewals are $100 for an additional 6 months.

See Listing a Flat Fee MLS for further information.

Some "flat fee MLS" marketers say that FSBO Madison is great for homebuyers in Dane County, but that people in other parts of the country/world don't know about you. Is this true?

No, this is not true. (See the related question above) A buyer who was stationed in the military in Italy told us, via phone from Italy, that she watched the FSBO Madison website like a hawk and settled on a home in Columbus without even setting foot in it. She said that she could picture it well and had a good idea about the surrounding area because of the detailed and personalized information provided by the owner. The Internet will be seen by anyone in the WORLD who is looking for a home in the Dane County/Madison area and who types relevant search terms into their browser.

Why are properties still listed after their closing date has passed?

We have been asked, by appraisers, to leave properties on the site for one month. This gives them time to record the sales and obtain sales info from the city/county for use in doing comparables. The huge increase in fsbo sales over the past 8 years has made this task more challenging for them. We comply with their request unless an owner prefers the prompt removal of their property (which they can also do themselves.)

What sites will my property be advertised on?

Your property will be in the South Central Wisconsin MLS and will appear on scores of member agent and broker sites. It will also appear on Realtor.com and WisconsinHomes.com as well as many, many national sites.

What is the MLS?

The Multiple Listing Service (MLS) is a database used by local real estate brokers to widely share information about properties/listings with other brokers who may represent potential buyers and create a commission sharing agreement in order to bring Sellers and Buyers together to sell Real Estate.  There are hundreds of MLS databases across the country. The local MLS is called the South Central Wisconsin Multiple Listing Service (SCWMLS) an serves Dane County, Columbia, Dodge, Grant, Green, Iowa, LaFayette, Rock and Sauk Counties (as well as parts of Adams, Crawford, Fond du Lac, Green Lake, Jefferson, Juneau, Marquette, Monroe, Richland, Vernon, Walworth and Waushara Counties).

Properties listed in the SCWMLS are displayed on WisconsinHomes.com, Realtor.com and many local broker sites as well. Properties listed through FSBOMAdiosn Flat Fee MLS are also listed on Trulia.com, Zillow.com, AOL Real Estate, Yahoo Real Estate, Google and many other national and local sites.

What is Flat Fee MLS?

The short and sweet story is that flat fee MLS is halfway between pure "for sale by owner" and traditional "full service" real estate.

The idea behind Flat Fee MLS is to advertise a commission to Real Estate Agents so they bring their Buyers to your house.  A 3% commission is recommended but you are welcome to offer anything as low as 2%.  Please keep in mind, the lower the commission the less incentive there is for the Real Estate Agent to come your way.

Who is The McGrady Group?

Created in 2007, The McGrady Group, LLC is a Madison based real estate company that FSBO Madison has associated with to provide flat fee MLS services exclusively to FSBO Madison customers.

Why are FSBO Madison and The McGrady Group Separate Companies?

Wisconsin state law requires that a liscensed broker perform a visual inspection for your property and set up a listing contract.  We have associated with The McGrady Group LLC for this service and, for your convenience, you will be able to manage your MLS subscription, request changes to your MLS listing, and set up your initial listing appointment through their site.

If you would prefer to talk to a live person to set up your MLS listing, feel free to call The McGrady Group at 608-338-4812.

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